Roux, Elyette: search on Z-Library

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1

Sémiotique, marketing et communication. Sous les signes, les stratégiesby Jean-Marie Floch

Review by: Elyette Roux

Journal:

Recherche et Applications en Marketing

Year:

1991

Language:

french

File:

PDF, 278 KB

french, 1991

2

A semiotic analysis of the extendibility of luxury brands

Veg-Sala, Nathalie, Roux, Elyette

Journal:

Journal of Product & Brand Management

Year:

2014

Language:

english

File:

PDF, 307 KB

english, 2014

3

Consumer-Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands

Kessous, Aurélie, Roux, Elyette, Chandon, Jean-Louis

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 913 KB

english, 2015

4

A semiotic analysis of nostalgia as a connection to the past

Kessous, Aurélie, Roux, Elyette

Journal:

Qualitative Market Research / An International Journal

Year:

2008

Language:

english

File:

PDF, 119 KB

english, 2008

5

In the mood for action: When negative program-induced mood improves the behavioral effectiveness of TV commercials

Tafani, Eric, Roux, Elyette, Greifeneder, Rainer

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 669 KB

english, 2018

6

Cross-gender extension potential of luxury brands: a semiotic analysis

Veg-Sala, Nathalie, Roux, Elyette

Journal:

Journal of Brand Management

Year:

2018

Language:

english

File:

PDF, 536 KB

english, 2018

7

The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands

Magnoni, Fanny, Roux, Elyette

Journal:

Journal of Brand Management

Year:

2012

Language:

english

File:

PDF, 133 KB

english, 2012

8

GÉRER L'INGÉRABLE : La contradiction interne de toute maison de luxe

ELYETTE ROUX and JEAN-MARIE FLOCH

Journal:

Décisions Marketing

Year:

1996

File:

PDF, 1.57 MB

1996

9

Marques françaises de luxe : effets de la délocalisation de la fabrication et du design sur les évaluations des clients

Koromyslov, Maxime, Walliser, Björn, Roux, Elyette

Journal:

Management international

Year:

2013

Language:

french

File:

PDF, 512 KB

french, 2013

10

When God's (not) needed: Spotlight on how belief in divine control influences goal commitment

Khenfer, Jamel, Roux, Elyette, Tafani, Eric, Laurin, Kristin

Journal:

Journal of Experimental Social Psychology

Year:

2017

Language:

english

File:

PDF, 603 KB

english, 2017

11

LE LUXE : Entre prestige et marché de masse

Journal:

Décisions Marketing

Year:

1994

Language:

french

File:

PDF, 926 KB

french, 1994

12

MARKETING INTERNATIONAL || Les modèles intégrés de la décision d'exporter en PME/PMI

Journal:

Recherche et Applications en Marketing

Year:

1986

Language:

french

File:

PDF, 1.29 MB

french, 1986

13

MARKETING EXPÉRIENTIEL || Comprendre la valeur perçue de la customisation de masse. Une distinction entre la valeur du produit et la valeur de l'expérience de co-design

Aurélie Merle, Jean-Louis Chandon and Elyette Roux

Journal:

Recherche et Applications en Marketing

Year:

2008

File:

PDF, 4.77 MB

2008

14

A typology of the perceived risks in the context of consumer brand resistance

Cambefort, Marine, Roux, Elyette

Journal:

Journal of Product & Brand Management

Year:

2019

Language:

english

File:

PDF, 309 KB

english, 2019

15

Interventionist external agents make specific advice less demotivating

Khenfer, Jamel, Laurin, Kristin, Tafani, Eric, Roux, Elyette, Kay, Aaron C.

Journal:

Journal of Experimental Social Psychology

Year:

2017

Language:

english

File:

PDF, 705 KB

english, 2017

16

Perceived Value of the Mass-Customized Product and Mass Customization Experience for Individual Consumers

Aurélie Merle, Jean-Louis Chandon, Elyette Roux, Fabrice Alizon

Journal:

Production and Operations Management

Year:

2010

Language:

english

File:

PDF, 166 KB

english, 2010

17

Values associated with luxury brand consumption and the role of gender

Roux, Elyette, Tafani, Eric, Vigneron, Franck

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 694 KB

english, 2016

18

Unpacking brand loyalty in retailing: a three-dimensional approach to customerâbrand relationships

Diallo, Mbaye Fall, Moulins, Jean-Louis, Roux, Elyette

Journal:

International Journal of Retail & Distribution Management

Year:

2020

File:

PDF, 289 KB

2020

19

Ensibilité aux marques

Journal:

International Journal of Research in Marketing

Year:

1984

Language:

english

File:

PDF, 264 KB

english, 1984

20

Le luxe au temps des marques

Journal:

Year:

2009

Language:

french

File:

PDF, 617 KB

french, 2009

21

Les recherches sur les rumeurs : courants, méthodes, enjeux managériaux

OLIVIANE BRODIN and ELYETTE ROUX

Journal:

Recherche et Applications en Marketing

Year:

1990

Language:

french

File:

PDF, 2.11 MB

french, 1990

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